Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Marketing’ Category

Understanding Advertising Media

05.24.2010 · Posted in Advertising, Marketing, Media, Traditional Tactics

As a small business owner, you have only pennies to spare for placing advertisements, so you’ve got to make them count.  It’s imperative to understand what your options are and the pros and cons of each marketing medium so that you can get the most bang for your buck. Television – Okay it’s not likely ...

Creating Take-Aways for Your Small Business

Picture this: you’re in the doctor’s office, waiting for the doctor, probably with no pants on, and you’ve got absolutely nothing to do.  So you pick up one of the many pamphlets available on a wall display.  One is about asthma, there’s another on heart disease, and another on bladder infection symptoms.  Maybe some of ...

Are Children A Marketing Vehicle?

You bet.  Why?  Let me break it down for you. Women are the fastest growing market segment in America.  They’ve been gaining ground in making their own money, many are becoming the official breadwinners of the household, and they’ve taken over virtually all of the control of the entire household income, making women the decision-makers ...