Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Marketing’ Category

What Is Public Relations?

What is Public Relations? Public Relations is simply the organized effort to earn media coverage organically rather than paying for it. Public Relations also encompasses activities like social networking, community outreach, and crisis response. How does it apply to small business marketing? There are several reasons why small businesses need to take Public Relations seriously. ...

In-Store Signage: An Easy First Step for Small Business Marketing

Marketing begins with you. How you treat the people that enter your store, your customer service policies, the cleanliness of your space and the presentation of your products. A frequently overlooked – yet pivotal – marketing tool is effectively utilizing the space within your own four walls. It’s important that your store is neat, organized ...

A Message to Big Business – Social Media Is No Longer Optional

I tripped across the second iteration of this masterfully constructed video and just had to share it.  It really illustrates the power that social media has over our society in this day and age.  The good news for small business owners is that you have nothing to hold you back the way big business does. ...