Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

There’s nothing more annoying than an e-newsletter that just regurgitates information that can be found on your small business’s website.  Or that offers zero incentive to be on the recipient list.  Or that is twelve pages long.  Here are a few tips for writing well in your e-newsletters: Write new content.  It has to be ...

Collect addresses from walk in customers.  Ask your friends if you can start with them.  They may find later on that a product you emailed about is perfect for someone they know and forward it to them.  If you have a website that collects emails or if you have a twitter or facebook, ask for ...