Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

In the Army, I heard this a gazillion times: “Attention to detail, Soldier!”  From making up bunks to loading grenade launchers, attention to detail is very important.  It’s the way a Soldier should approach every moment.  Small  business owners should adopt this mentality, too.  Pay attention to every detail in your store, of your customers, ...

You have been in business for fifty years.  Your company has weathered the Carter recession, the late ’80s recession, the ’90s dot.com bust.  Why should you change anything now?  Sure, business is slow.  But that’s somebody else’s fault.  It has nothing to do with the fact you’re still stuck using systems that belong in the ...