In chapter three of Guerrilla Marketing (yes, I’m only on chapter three. I told you I was slow!) Levinson introduces 16 “Monumental Secrets of Guerrilla Marketing.” There’s really no big secret. They all add up to the same qualities we attribute to any successful person or project in life. I won’t go through all 16, ...
The first chapter of Guerrilla Marketing does a nice side by side comparison of ‘traditional’ vs. ‘guerrilla’ marketing. I wanted to pull out one very key factor that I think gives small business the upper hand, and it’s called being technocozy. At least, that’s what Levinson calls it. Guerrilla marketers are the first to find ...
What is Guerrilla Marketing? In plain terms, it means: Spending little or no money. Using unconventional methods to market a business. Innovating totally new ways to create awareness and excitement for a brand or product. Tailoring marketing to YOUR business and YOUR customer. Guerrilla Marketing was ‘invented’ years ago by Jay Levinson in a book ...