Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Targeting’ Category

Explaining Advertising Saturation

06.24.2010 · Posted in Advertising, How Tos, Marketing, Media, Targeting

Have you ever seen an ad that made you say “If I see that commercial one more time I’m going to scream!”  That’s because the brand is trying to saturate the market.  Saturation is can be a difficult concept to grasp, but for small business owners, a condensed definition is all that’s necessary in order ...

The Census and Race – Have We Outgrown Old Targeting Techniques?

03.17.2010 · Posted in Advertising, Current Events, Targeting

The book Applebee’s America talks about a new type of targeting for the purpose of marketing.  This type of marketing focuses on the things that really matter to a person – your friends, family, interests, and your core values and beliefs.  Traditional targeting looks at arbitrary things like race, religion, income, and age.  Applebee’s America ...

Defining Your Business’s Audience

03.11.2010 · Posted in Advertising, Geotargeting, Targeting

The number one mistake that many small business owners make when approaching advertising is not defining their audience.  Instead of figuring out who is most likely and most willing to purchase a service or product, lots of small business owners assume that hitting the widest audience is always the best way to go.  WRONG.  Could ...