Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Advertising’ Category

6 Tips for A Coffee Shop Small Business Owner

Small business owner Jim Davis asked me how I could help him promote his collection of coffee shops. We own several coffeehouses – www.coffeehousesandcafes.com – what do you recommend? We advertise online and such with varied success – we are also big into social media….Thoughts? And here’s what I suggested: Hm, this is a tough ...

Five Ways to Promote Your Twitter or Facebook Page Offline

03.01.2010 · Posted in Advertising, Offline

Prominently post a flyer advertising your Twitter and/or Facebook page near the check-out area or entrance/exit.  Make sure you add the name and web URL of your pages. Put your Twitter handle and Facebook web URL on your business cards. Word of mouth – mention your Twitter or Facebook page to customers wherever you see ...

How to Target Your Facebook Ad

02.26.2010 · Posted in Advertising, Facebook, Social Media

There are countless reasons to use Facebook to promote your business.  This article outlines just a few of them and highlights some real Facebook success stories. One of the greatest things about being a business on Facebook is its unique, affordable, targeted advertising tools.  I talk briefly about Facebook Advertising in this post, but I ...