Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Advertising’ Category

How to Write Good Ads for Your Small Business

03.21.2010 · Posted in Advertising, Copywriting, Offline

There is no secret to writing good ads.  There are basic principles.  And I didn’t invent them.  George Orwell did (or at least he described them best so far). In 1946 George Orwell wrote “Politics and the English Language” where he explained how academics were (they still do) butchering the English language – writing truly ...

The Census and Race – Have We Outgrown Old Targeting Techniques?

03.17.2010 · Posted in Advertising, Current Events, Targeting

The book Applebee’s America talks about a new type of targeting for the purpose of marketing.  This type of marketing focuses on the things that really matter to a person – your friends, family, interests, and your core values and beliefs.  Traditional targeting looks at arbitrary things like race, religion, income, and age.  Applebee’s America ...

Defining Your Business’s Audience

03.11.2010 · Posted in Advertising, Geotargeting, Targeting

The number one mistake that many small business owners make when approaching advertising is not defining their audience.  Instead of figuring out who is most likely and most willing to purchase a service or product, lots of small business owners assume that hitting the widest audience is always the best way to go.  WRONG.  Could ...