Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Advertising’ Category

Creating Take-Aways for Your Small Business

Picture this: you’re in the doctor’s office, waiting for the doctor, probably with no pants on, and you’ve got absolutely nothing to do.  So you pick up one of the many pamphlets available on a wall display.  One is about asthma, there’s another on heart disease, and another on bladder infection symptoms.  Maybe some of ...

Are Children A Marketing Vehicle?

You bet.  Why?  Let me break it down for you. Women are the fastest growing market segment in America.  They’ve been gaining ground in making their own money, many are becoming the official breadwinners of the household, and they’ve taken over virtually all of the control of the entire household income, making women the decision-makers ...

What Is A Marketing Plan?

05.11.2010 · Posted in Advertising, Marketing, Planning, Public Relations

What is a marketing plan?  It’s a written document that lays out the following information: Who is your target market?  This group is made up of  your customers and potential customers. What is the market landscape?  Here you determine your competition and how you differentiate your company from theirs. What are your marketing goals?  This ...