Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Advertising’ Category

What Are Reach and Frequency?

06.18.2010 · Posted in Advertising

What is reach? Reach refers to the number of people that get exposed to your message for a particular advertisement. Why is reach important to small business marketing? A great advertisement will do you no good if no one sees it. If you’re going to pay for advertising, make sure you’re getting your money’s worth. ...

A Message to Big Business – Social Media Is No Longer Optional

I tripped across the second iteration of this masterfully constructed video and just had to share it.  It really illustrates the power that social media has over our society in this day and age.  The good news for small business owners is that you have nothing to hold you back the way big business does. ...

Understanding Advertising Media

05.24.2010 · Posted in Advertising, Marketing, Media, Traditional Tactics

As a small business owner, you have only pennies to spare for placing advertisements, so you’ve got to make them count.  It’s imperative to understand what your options are and the pros and cons of each marketing medium so that you can get the most bang for your buck. Television – Okay it’s not likely ...