Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Media’ Category

Explaining Advertising Saturation

06.24.2010 · Posted in Advertising, How Tos, Marketing, Media, Targeting

Have you ever seen an ad that made you say “If I see that commercial one more time I’m going to scream!”  That’s because the brand is trying to saturate the market.  Saturation is can be a difficult concept to grasp, but for small business owners, a condensed definition is all that’s necessary in order ...

A Message to Big Business – Social Media Is No Longer Optional

I tripped across the second iteration of this masterfully constructed video and just had to share it.  It really illustrates the power that social media has over our society in this day and age.  The good news for small business owners is that you have nothing to hold you back the way big business does. ...

Understanding Advertising Media

05.24.2010 · Posted in Advertising, Marketing, Media, Traditional Tactics

As a small business owner, you have only pennies to spare for placing advertisements, so you’ve got to make them count.  It’s imperative to understand what your options are and the pros and cons of each marketing medium so that you can get the most bang for your buck. Television – Okay it’s not likely ...