Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

The number one mistake that many small business owners make when approaching advertising is not defining their audience.  Instead of figuring out who is most likely and most willing to purchase a service or product, lots of small business owners assume that hitting the widest audience is always the best way to go.  WRONG.  Could ...

Small business owner Jim Davis asked me how I could help him promote his collection of coffee shops. We own several coffeehouses – www.coffeehousesandcafes.com – what do you recommend? We advertise online and such with varied success – we are also big into social media….Thoughts? And here’s what I suggested: Hm, this is a tough ...