Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Copywriting’ Category

How to Write Good Ads for Your Small Business

03.21.2010 · Posted in Advertising, Copywriting, Offline

There is no secret to writing good ads.  There are basic principles.  And I didn’t invent them.  George Orwell did (or at least he described them best so far). In 1946 George Orwell wrote “Politics and the English Language” where he explained how academics were (they still do) butchering the English language – writing truly ...