Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Copywriting’ Category

All I Really Need to Know (about Copywriting) I Learned from Watching Dave Marinaccio

07.14.2010 · Posted in Advertising, Blogging, Copywriting, Life

The following is re-posted from a guest blog post on UrbanMuseWriter.com on July 2nd, 2010. Today is my last day at the coolest job I’ve ever had.  I’m a copywriter for the largest advertising agency in the  Nation’s capital – for a few more hours, at least. Two and a half years ago, I didn’t ...

How to Write Your Own Creative Brief

First of all, what is a creative brief?  A creative brief is a short document – preferably a single page – that summarizes the information that needs to be conveyed to the creative team in order to get the strategic message across to the target audience.  In an advertising agency, the account team writes one ...

How to Write E-Newsletters That Aren’t Annoying

There’s nothing more annoying than an e-newsletter that just regurgitates information that can be found on your small business’s website.  Or that offers zero incentive to be on the recipient list.  Or that is twelve pages long.  Here are a few tips for writing well in your e-newsletters: Write new content.  It has to be ...