Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Archive for the ‘Advertising’ Category

How to Turn Small Business Office Supplies into Advertising Tools

Every business owner needs office supplies.  Printer paper, post-it notes, paper clips, even if your office is in your basement, you probably have the basics.  Here’s a few supplies you most likely already have or can cheaply pick up on your next trip to Office Depot, and how you can transform them into marketing tools ...

All I Really Need to Know (about Copywriting) I Learned from Watching Dave Marinaccio

07.14.2010 · Posted in Advertising, Blogging, Copywriting, Life

The following is re-posted from a guest blog post on UrbanMuseWriter.com on July 2nd, 2010. Today is my last day at the coolest job I’ve ever had.  I’m a copywriter for the largest advertising agency in the  Nation’s capital – for a few more hours, at least. Two and a half years ago, I didn’t ...

Explaining Advertising Saturation

06.24.2010 · Posted in Advertising, How Tos, Marketing, Media, Targeting

Have you ever seen an ad that made you say “If I see that commercial one more time I’m going to scream!”  That’s because the brand is trying to saturate the market.  Saturation is can be a difficult concept to grasp, but for small business owners, a condensed definition is all that’s necessary in order ...