Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Your Small Business Online, Step 1: Google Thyself

small business search engine optimization

If you’re an established business, whether you have a website or not, you most likely have an online presence.  It’s very important that you are aware of what’s out there about you and that you start working to harness the power of the internet for your small business.

So, Google your business.  Most likely the first result will be the Google Places entry for your business.  Click on it, claim your business and start filling out your information.  Supplement with everything you have on hand – store information, photos, videos, links to your website, etc., and update it often as your business grows and changes.  This is often the first impression new potential customers get of your business.

If you have a website, where does it show up?  Theoretically it should be the very first result listed.  If it’s not, you have some search engine optimization work to do.

Finally, what other websites link to you?  What other websites mention your website or your business?  Make sure your business is on every applicable business listing website and work to build relationships through social media outlets like Facebook and Twitter.  You’d be surprised how friendly your ‘friends’ and ‘followers’ are.  Many will gladly link to you in their own online expeditions.

Jillian's Currently Reading: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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  • Cheryl

    It’s crucial to understand SEO and the importance of a strong online presence. Clients Google us all the time as part of their due dilgence of their buying decision. Having an impressive internet saturation conveys credibility.

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