Every business owner needs office supplies. Printer paper, post-it notes, paper clips, even if your office is in your basement, you probably have the basics. Here’s a few supplies you most likely already have or can cheaply pick up on your next trip to Office Depot, and how you can transform them into marketing tools for your small business.
- Paper – Use your computer or just some markers and create posters, flyers, brochures – the sky’s the limit.
- Avery Address Labels – Use the computer to design a sticker using your business logo and tagline. Then stick them to your customers’ purchases.
- Post-it Notes – You use post-it notes for everything, why not advertising? Make a ‘coupon’ redeemable within the next week for 10 or 15 percent off.
- Business Cards – No doubt you have these printed up and sitting next to the register (if not, you should). Use the back side to hype an upcoming event or advertise your business website, Facebook page or Twitter handle.
- Address Stamper – Don’t let your customers forget where they got that great (insert your product here). Stamp your address on their receipts, flyers, etc.
- Sidewalk Chalk – maybe you don’t have this on hand in the office, but I’m sure you can borrow some from your son or daughter! If there’s a sidewalk outside your store, use it as a billboard! Draw out a special offer ‘ad’ or grab the attention of passers-by with a funny line and an arrow to your store front.
Got any other ideas? Please share in the comments below!Jillian's Currently Reading: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business