Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

In-Store Signage: An Easy First Step for Small Business Marketing

Signs for small business marketing

Marketing begins with you. How you treat the people that enter your store, your customer service policies, the cleanliness of your space and the presentation of your products. A frequently overlooked – yet pivotal – marketing tool is effectively utilizing the space within your own four walls.

It’s important that your store is neat, organized and uncluttered. You want the customer’s eye to naturally be guided throughout your merchandise so that nothing is overlooked.  Everything should be in a logical place, easy to find. Tastefully using signs within your store can greatly enhance your product showcase.

First think about your products. Do they naturally fall into categories? When you walk into a Target or Walmart, you know you’ll easily find things in the Automotive, Home Furnishings, Women’s, or Children’s sections. Why wouldn’t you implement the same principle in your store?

You might want to feature specials and discounts or newly arrived products with signage.

How you design your signs is up to you. You may not have a budget for professionally produced signs, but you can easily design signs by using Microsoft Word and printing signs out on regular 8.5 x 11 printing paper.  If you have an artistic flair, why not draw or paint them?

However you do your signs, make sure they convey your message clearly and succinctly.

Jillian's Currently Reading: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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