Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

ShopTab – Your Secret Weapon for Selling Online

Shoptab for Small Business Online Selling

You’ve got a product.  Maybe it’s a craft you make at home, maybe you’re a full-on business that just hasn’t developed an online presence yet, or maybe you’ve got a website but you don’t want to pay the $$$ to create a storefront for it.  Whatever the case maybe, if you can sell online, you should make every effort to do so.  That’s where Facebook and ShopTab come in.

Hopefully you’ve got a fan page for your small business on Facebook.  If not, start here.  Once you’ve learned the basics, you can explore ShopTab.  ShopTab is an application that creates a tab on your fan page so that your fans can shop your products without even leaving Facebook or your fan page.

The cost is $10 a month – much cheaper than building your own online storefront.  Once you go through the process of setting up your account, you’ll need to create a spreadsheet in Excel with your merchandise and its detailed information.  You’ll also need to have pictures of your product(s) available online – so you may want to get acquainted with Flickr as well.

After you’ve created the initial spreadsheet, it’s very easy to maintain as you add new products.

Check it out and see if it jives with what you sell.

Jillian's Currently Reading: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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  • Jay Feitlinger

    Hello Jillian,

    Thank you for the blog post on Facebook ShopTab. As you can imagine with the monthly cost to ShopTab users being so low at only starting at $10/mo we can’t justify a large marketing budget so your help is very much appreciated in getting the word out. I am one of the co-founders of ShopTab and just spent some time reviewing your blog. I really enjoyed your post on How to Target Your Facebook Ad at

    I was wondering if you would be interested in being featured as a guest blogger on our blog at We do get a lot of traffic to it and your advice to other business owners would be great.


  • Jillian Shaw


    I’d love to guest blog for you! I think ShopTab is an excellent tool for small business owners. It’s one of those services that hits the sweet spot between incredibly useful and conveniently affordable on a shoestring small business budget :)

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