Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Yes, You Can Use Facebook For Your Small Business

02.21.2010 · Posted in Facebook, Social Media

What the Facebook?

A couple of months back the New York Times published this article about business promotion on Facebook.  Instead of making you read the whole thing, here’s a summary of the important parts:

  • Go where the customers are (Hint: They’re on Facebook)
  • Most businesses start with a ‘Page’ where Facebook users become ‘fans,’ rather than an individual profile or group
  • Even if you don’t have a website for your business, you really should have a Facebook page (you should have a website, too, but that’s another post)
  • Don’t get sidetracked – set a goal for your page and stick to it (try something like “get more customers”)
  • Let the personality of your business shine through
  • You’re not ‘selling,’ it’s more like customer service
  • Talk to your ‘fans’ like you talk to your ‘friends’
  • Make it fresh and relevant to the customer
  • Keep in mind, return on investment may come slowly

Here’s my additional two cents:

  • Starting a Facebook Page for your business is FREE and takes MINUTES
  • Maintaining and refreshing your page’s content often is a MUST (this does take some time)
  • Use pictures, video and written text to showcase your product or service
  • Communicate and listen closely to your fans
  • Encourage your fans to interact with you on Facebook
  • Make your fans special by offering discounts, deals or specials through your Facebook page

You may already be well connected with friends and family on Facebook and naturally be able to start a fan page for your business right now.  If not, don’t worry.  It’s super-simple.

  1. Go to
  2. On the right side of the page, enter your first and last name, email and make up a password.  Select your gender and birth date.  Click the ‘Sign Up’ button.
  3. When it asks you to enter your email to find friends, do so, and invite people you know to become your friend on Facebook.
  4. You’ll go through a handful of screens that ask questions like where you last attended school.  Fill out the information, and Facebook will automatically find people you may already know.  Go ahead and add people you know.  Don’t try to add people you don’t really know – that’s annoying.
  5. You’ll get to a page that asks you to upload a picture of yourself.  If you already have one on your computer, great.  If not, move on.  There’s a good chance your son or grandson is already on Facebook and has a picture you can use already uploaded to his page.
  6. Next, you can edit your profile information.
  7. Basic Information: this includes stuff like marital status, religion, your hometown and your current city, and political views.
  8. Personal information: what kind of music/books/movies do you like?
  9. Contact Information: email and website is sufficient, since this is your personal page.  You don’t want everyone having your address or phone number, do you?
  10. Education and Work: fill in the details or your high school or college and employment history.
  11. Remember, you can choose to disclose as much or as little as you’re comfortable with.  This page is your personal profile, and will serve as your home-base in Facebook.

After you’ve started your own personal page and gotten a few friends, start looking around at how others use facebook.  Start conversations with people, search for things that interest you, and pay attention to the little ads that show up on the right side of the screen.  Once you’re comfortable with that, then follow the steps to creating a page for your business.  If you’re really comfortable on Facebook, you should be able to log in and then follow this link to get started.  If you need more, you’re not ready yet, so keep learning.

Jillian's Currently Reading: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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