Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

Using Facebook to Bring Virtual Customers In Your Real Store

02.24.2010 · Posted in Facebook, Social Media

Find local shoppers on Facebook

You know that you can use Facebook to find people interested in buying your products online, but what if you really need to get people into your brick and mortar business?  You can do that, too.

First, you need to use Facebook’s search function to search for pages associated with your geographical location.  Does your city government have a Facebook page?  How about some other local businesses, the local high school or your favorite local charities?  Become a fan and start talking to people there.  Talk about the schools, the pot holes, the Christmas Gala, but don’t blatantly push your business.  People will be interested in your opinion as a business owner, and people will begin to get to know you, and your business.  You can even see if you can make a trade with the page owner – put them on your store’s ‘favorite pages’ and ask them to add you to theirs.

Another way is with Facebook advertising.  Check out the Facebook advertising page.  You’ll find that you can target ads based on geography, as well as a host of demographics like age and marital status.  You also have the ability to control how much money you spend.  And since you get charged only when someone clicks on your link (pay per click), you’ll know that your money isn’t getting spent in vain.

If your business’s facebook page is up and running and not too shabby, give these two ideas a try and makes some connections.

Jillian's Currently Reading: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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