Small Business Marketing by Jillian Shaw Marketing, Advertising & Public Relations for the Small Business

All I Really Need to Know (about Copywriting) I Learned from Watching Dave Marinaccio

07.14.2010 · Posted in Advertising, Blogging, Copywriting, Life

The following is re-posted from a guest blog post on UrbanMuseWriter.com on July 2nd, 2010. Today is my last day at the coolest job I’ve ever had.  I’m a copywriter for the largest advertising agency in the  Nation’s capital – for a few more hours, at least. Two and a half years ago, I didn’t know anything ...

Finding A New Balance

07.02.2010 · Posted in Life

I’m excited to announce that today I am being featured on The Urban Muse as a guest blogger. If you haven’t read it yet, please go over and check it out! The Urban Muse is loaded with great resources for writing. Today also marks the beginning of a new journey for me. As you read this, ...

Explaining Advertising Saturation

06.24.2010 · Posted in Advertising, How Tos, Marketing, Media, Targeting

Have you ever seen an ad that made you say “If I see that commercial one more time I’m going to scream!”  That’s because the brand is trying to saturate the market.  Saturation is can be a difficult concept to grasp, but for small business owners, a condensed definition is all that’s necessary in order ...